Microsoft Is Teaming Up With The NBA To Broadcast Games Olivia Harris Microsoft and the NBA have teamed up in order to create a new, more personalized way of broadcasting with machine learning and AI to tailor the experience to what the fans really want. Live NBA matches will be streamed on Microsoft Azure, with personalized real-time stats overlays. Clips from historical video archives will also be available, along with a reward system for viewers who participate online. The NBA also wants to create an easier way for fans to catch up on their favorite teams, without having to search through all the latest scores, highlights and games. “Our goal, working with Microsoft, is to create customized content that allows fans — whether they are in an NBA arena or watching from anywhere around the world — to immerse themselves in all aspects of the game and engage directly with our teams and players,” says NBA commissioner Adam Silver. Continue Reading at GameSpot https://ift.tt/eA8V8J

Microsoft and the NBA have teamed up in order to create a new, more personalized way of broadcasting with machine learning and AI to tailor the experience to what the fans really want.

Live NBA matches will be streamed on Microsoft Azure, with personalized real-time stats overlays. Clips from historical video archives will also be available, along with a reward system for viewers who participate online. The NBA also wants to create an easier way for fans to catch up on their favorite teams, without having to search through all the latest scores, highlights and games.

“Our goal, working with Microsoft, is to create customized content that allows fans — whether they are in an NBA arena or watching from anywhere around the world — to immerse themselves in all aspects of the game and engage directly with our teams and players,” says NBA commissioner Adam Silver.

Continue Reading at GameSpot

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