Here's How Much Money Activision And EA Make From Microtransactions Eddie Makuch Two of the biggest gaming publishers in the business, Activision Blizzard and Electronic Arts, have shared new numbers about how much money their games make from microtransactions--and it's a lot. Activision Blizzard measures microtransactions through a bucket called "in-game net bookings," and these reached $956 million for the quarter ended March 31. That's up by $162 million (+20 percent) from $794 million during the same period last year. Specifically, Activision said microtransaction sales for Call of Duty: Modern Warfare--the highest selling Call of Duty game of all time--during the quarter "more than doubled" compared to microtransaction sales for Black Ops 4. Continue Reading at GameSpot https://ift.tt/eA8V8J

Two of the biggest gaming publishers in the business, Activision Blizzard and Electronic Arts, have shared new numbers about how much money their games make from microtransactions--and it's a lot.

Activision Blizzard measures microtransactions through a bucket called "in-game net bookings," and these reached $956 million for the quarter ended March 31. That's up by $162 million (+20 percent) from $794 million during the same period last year.

Specifically, Activision said microtransaction sales for Call of Duty: Modern Warfare--the highest selling Call of Duty game of all time--during the quarter "more than doubled" compared to microtransaction sales for Black Ops 4.

Continue Reading at GameSpot

from GameSpot - All News https://ift.tt/2xI9s6c