From hyper-nationalism to brazen racism, Micromax’s comeback has started off on the wrong foot
The box you see above is Micromax’s media invite, sent out for its momentous return to India’s smartphone market after a long absence. But the charm of these quirky props all withers away when you read the prominent slogan in transliterated Hindi, “aao karein cheeni kum.” The phrase is used here as a double entendre, as the Hindi word cheeni is used for both sugar and the demonym Chinese, to allusively mean ‘let’s cast out the Chinese.’
Read MoreFrom hyper-nationalism to brazen racism, Micromax’s comeback has started off on the wrong foot was written by the awesome team at Android Police.
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Karandeep Singh
The box you see above is Micromax’s media invite, sent out for its momentous return to India’s smartphone market after a long absence. But the charm of these quirky props all withers away when you read the prominent slogan in transliterated Hindi, “aao karein cheeni kum.” The phrase is used here as a double entendre, as the Hindi word cheeni is used for both sugar and the demonym Chinese, to allusively mean ‘let’s cast out the Chinese.’
Read MoreFrom hyper-nationalism to brazen racism, Micromax’s comeback has started off on the wrong foot was written by the awesome team at Android Police.
https://ift.tt/3mHh4tf November 02, 2020 at 04:30AM
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