EA Denies Reports About In-Game Ads Coming To Console Titles Eddie Makuch Electronic Arts has responded to reports that the Mass Effect, Battlefield, and FIFA publisher is planning to launch TV-style in-game ads for its console games. Such reports are "incorrect," the company said. "Following incorrect reports suggesting that we are looking to introduce 'TV-style' commercials into our games, we wanted to clarify that in-game advertising for console games is not something we're currently looking at, or have signed any agreements to implement," a spokesperson told PC Gamer. "Creating the best possible player experience remains our priority focus." EA released this statement after Axios reported that Simulmedia--the makers of the in-game ad platform PlayerWON--signed a deal with EA for in-game ads. The report also mentioned that Smite developer Hi-Rez Studios has inked a deal with Simulmedia for PlayerWON. Continue Reading at GameSpot https://ift.tt/eA8V8J

Electronic Arts has responded to reports that the Mass Effect, Battlefield, and FIFA publisher is planning to launch TV-style in-game ads for its console games. Such reports are "incorrect," the company said.

"Following incorrect reports suggesting that we are looking to introduce 'TV-style' commercials into our games, we wanted to clarify that in-game advertising for console games is not something we're currently looking at, or have signed any agreements to implement," a spokesperson told PC Gamer. "Creating the best possible player experience remains our priority focus."

EA released this statement after Axios reported that Simulmedia--the makers of the in-game ad platform PlayerWON--signed a deal with EA for in-game ads. The report also mentioned that Smite developer Hi-Rez Studios has inked a deal with Simulmedia for PlayerWON.

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