WhatsApp adds colorful sticker packs to push its payment service in India

WhatsApp counts India among its biggest markets and often comes up with locally relevant features to cater to its millions of users there. The messaging app’s payment service was piloted in the country and went public a while ago, but the reception has been lukewarm so far. To stir up some excitement around it during the ongoing festive season, WhatsApp is adding a total of five sticker packs with a whole lot of cultural references around how Indians handle their money that only desis will get.

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Karandeep Singh

WhatsApp counts India among its biggest markets and often comes up with locally relevant features to cater to its millions of users there. The messaging app’s payment service was piloted in the country and went public a while ago, but the reception has been lukewarm so far. To stir up some excitement around it during the ongoing festive season, WhatsApp is adding a total of five sticker packs with a whole lot of cultural references around how Indians handle their money that only desis will get.

https://ift.tt/eA8V8J October 22, 2021 at 01:49PM