My life in five LG phones

LG: one of Korea's famed dynastic conglomerates and a globally known brand for durable goods and consumer electronics. It was pretty good at making phones for a time — people might most fondly remember the Chocolate from 2006, but the more obscure and dirt-cheap KP100 candybar from 2008 outgrossed it in sales. Then came the groovy 2010s: the company went nuts with freaky form factors, fancy accessories, and a gutsy urge to stretch the limits of what a slabby-looking thing could be and do. Sure, one thing wrong after the other ultimately led to the mobile division's demise in 2021, but I think its efforts have been maligned it with a broad brush — much as I like AP alum Ron Amadeo, his LG obituary for Ars Technica straight-up trashed the company. Now, I'm no fanboy, but I do want to exhume the company's body of work from the dumpster for a more balanced, personal eulogy. I'll make room for a little romanticism, too.

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Jules Wang

LG: one of Korea's famed dynastic conglomerates and a globally known brand for durable goods and consumer electronics. It was pretty good at making phones for a time — people might most fondly remember the Chocolate from 2006, but the more obscure and dirt-cheap KP100 candybar from 2008 outgrossed it in sales. Then came the groovy 2010s: the company went nuts with freaky form factors, fancy accessories, and a gutsy urge to stretch the limits of what a slabby-looking thing could be and do. Sure, one thing wrong after the other ultimately led to the mobile division's demise in 2021, but I think its efforts have been maligned it with a broad brush — much as I like AP alum Ron Amadeo, his LG obituary for Ars Technica straight-up trashed the company. Now, I'm no fanboy, but I do want to exhume the company's body of work from the dumpster for a more balanced, personal eulogy. I'll make room for a little romanticism, too.

https://ift.tt/nl31X8T July 02, 2022 at 09:47AM